Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow websites to remember your preferences, understand how you use the site, and deliver relevant content and advertisements. Cookies are not programs — they cannot run code or deliver viruses. Most modern websites use cookies, and they are widely accepted as a standard part of web browsing.

2. How NexusPlay Uses Cookies

NexusPlay uses cookies for the following purposes:

2.1 Essential Cookies

These cookies are necessary for the website to function correctly. They include session cookies that keep you logged into any features that require state (such as multiplayer rooms and game sessions). Without these cookies, core game features cannot work properly.

2.2 Preference Cookies

We use localStorage (a browser storage mechanism similar to cookies) to save your game progress, high scores, preferred player name, and language settings. This data stays entirely in your browser and is never sent to our servers.

2.3 Analytics Cookies

We use Google Analytics 4 (GA4) to understand how visitors interact with NexusPlay. GA4 sets cookies that collect anonymised data including pages visited, session duration, device type, and general geographic location (country/city level only). This data helps us identify which games are popular, where users encounter issues, and how to improve the platform. You can opt out by installing the Google Analytics Opt-out Browser Add-on.

2.4 Advertising Cookies

NexusPlay is supported by advertising revenue from Google AdSense. Google AdSense uses cookies — including the DoubleClick DART cookie — to serve personalised advertisements based on your interests and your prior visits to NexusPlay and other websites. These cookies allow Google to track conversions and measure advertisement performance. You can opt out of personalised advertising at any time through Google's Ad Settings or through the NAI opt-out tool.

3. Third-Party Cookies

In addition to cookies set directly by NexusPlay, third-party services integrated into our platform may set their own cookies on your device. These include:

4. Cookie Retention Periods

Cookies have different lifespans depending on their type:

• Session cookies: Deleted automatically when you close your browser.
• Persistent cookies: Remain on your device for a set period. Google Analytics cookies typically expire after 2 years. Google AdSense cookies typically expire after 13 months.
• localStorage data: Remains until you manually clear your browser data. Contains only your local game progress and preferences.

5. Managing and Disabling Cookies

You have full control over cookies. You can manage them through your browser settings:

• Google Chrome — Settings > Privacy and Security > Cookies
• Mozilla Firefox — Options > Privacy & Security
• Safari — Preferences > Privacy
• Microsoft Edge — Settings > Privacy, Search, and Services

Please note that disabling certain cookies may affect the functionality of NexusPlay. Essential cookies are required for games to function. Disabling analytics or advertising cookies will not prevent you from playing any game, but will mean you see non-personalised advertisements instead.

6. GDPR and Privacy Rights

If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with comprehensive privacy laws, you have the right to access, correct, delete, and restrict processing of your personal data, including data collected through cookies. To exercise these rights or to withdraw your consent to cookie use, please contact us at support@nexusplay.in. We will respond within 30 days.

7. Changes to This Policy

We may update this Cookie Policy from time to time as our use of cookies changes or as required by law. We will post any updates on this page with a revised "Last updated" date. We encourage you to check this page periodically for the latest information on our cookie practices.

8. Contact Us

If you have any questions about our use of cookies, please contact us: